Baidu is embedding the OpenClaw AI agent directly into its main smartphone search app, expanding access to automation tools for millions of users.
The integration allows people to perform tasks such as scheduling, organising files, and writing code without relying on separate chat apps.
The move comes as Chinese technology firms intensify efforts to embed AI deeper into their platforms ahead of the Lunar New Year holiday.
With hundreds of millions already using Baidu’s search app, the rollout positions AI agents as a core feature inside existing digital ecosystems rather than standalone tools.
OpenClaw moves beyond messaging apps
Baidu said users who opt in will be able to message OpenClaw directly through its main search app starting later on Friday.
This allows users to interact with the AI agent inside the search interface rather than switching between different platforms.
OpenClaw, an Austrian-developed open source AI agent, has gained attention for its ability to automate digital tasks.
These include scheduling, organising files, and generating code.
Previously, OpenClaw was only accessible through messaging platforms such as WhatsApp and Telegram.
By integrating the tool into search, Baidu is expanding its accessibility and embedding automation directly into a widely used consumer application.
Baidu expands AI access across its services
Baidu’s search app has about 700 million monthly active users, giving OpenClaw immediate access to a large audience.
The company is also extending the AI agent’s capabilities to its e-commerce business and other digital services.
Chinese firms, including Alibaba, Tencent, and Baidu, have already allowed users to run OpenClaw on their cloud systems.
However, integrating the agent into consumer apps marks a deeper level of adoption.
Embedding OpenClaw into Baidu’s core platform allows users to access automation tools without installing separate applications, strengthening the company’s AI-driven ecosystem.
Alibaba pushes AI shopping integration
The rollout comes as Chinese internet companies compete to expand AI adoption ahead of the Lunar New Year period.
Firms are integrating AI into consumer services to improve engagement and streamline transactions.
Alibaba has integrated its AI chatbot Qwen into its e-commerce platforms, including Taobao and travel service Fliggy.
The company said the chatbot helped process more than 120 million consumer orders during the six days through Feb. 11.
Qwen allows users to compare personalised product recommendations and complete purchases directly through Alipay within the chatbot.
Previously, users had to leave the chatbot and navigate different platforms to complete transactions.
Security concerns grow as AI agents expand
Despite rising adoption, cybersecurity firms have raised concerns about risks linked to AI agents.
CrowdStrike has warned users about granting unrestricted access to enterprise systems.
These concerns reflect broader questions about how AI agents interact with sensitive data and digital infrastructure.
As adoption accelerates, companies are balancing automation benefits with security considerations.
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