South Korean chipmaker SK Hynix is stepping up its push into artificial intelligence by setting up a new US-based company focused on AI solutions, committing at least $10 billion to the effort.
The move comes as demand for memory chips accelerates across global markets, driven by the rapid expansion of AI infrastructure.
With supply constraints pushing prices higher, the company is positioning the US as a central base for scaling AI technologies while deepening its presence in a market that sits at the heart of the global semiconductor ecosystem.
The new entity is designed to anchor SK Group’s broader AI strategy and support faster deployment of AI technologies worldwide.
It also reflects how memory makers are adapting to a cycle defined less by consumer electronics and more by data centres and AI workloads.
US-based AI strategy
The new company, tentatively named AI Company or AI Co., will be established in the US and serve as a hub for SK Group’s AI initiatives.
SK Hynix said the planned investment would be rolled out on a capital-call basis, allowing funding to be deployed gradually as projects advance.
Alongside internal development, the group plans to make strategic investments in American AI firms.
These moves are intended to strengthen collaboration across SK Group affiliates and embed the company more deeply within the US AI ecosystem, where much of the world’s AI research, capital, and deployment is concentrated.
Memory supply pressure
SK Hynix’s growing role in AI has been shaped by its leadership in high-bandwidth memory, a critical component used in advanced AI chipsets.
These memory products are widely used in processors developed by companies such as Nvidia, making a reliable supply a key bottleneck in the AI hardware market.
As cloud providers and AI developers race to expand capacity, shortages across the memory supply chain have intensified.
This imbalance has driven up prices and lifted margins for leading suppliers.
SK Hynix’s forecast-beating fourth-quarter results, also announced Wednesday, underscored how tight supply conditions are translating into stronger earnings for memory producers.
Solidigm reshaped
To create the new AI-focused entity, SK Hynix will restructure Solidigm, its California-based enterprise solid-state drive (SSD) business that was formed in 2021.
Solidigm’s existing operations will be transferred to a newly named company, Solidigm Inc.
This restructuring separates established storage activities from newer AI-driven initiatives, giving SK Hynix more flexibility to pursue AI-specific investments.
It also allows the US-based AI hub to operate with a clearer mandate as the company shifts resources toward higher-growth segments tied to AI infrastructure.
Investment and policy backdrop
The US expansion fits into a broader investment push by SK Hynix as it works to capture rising AI demand.
Beyond the new AI company, the group has committed nearly $13 billion to build an advanced chip packaging plant in South Korea, aimed at supporting next-generation memory products.
In the US, SK Hynix is already developing a $3.87 billion advanced chip packaging fabrication and research facility in Indiana, announced in 2024.
The site is expected to produce high-bandwidth memory for AI applications, with operations scheduled to begin in 2028.
Together, these projects highlight how the company is balancing domestic and overseas investment as AI reshapes semiconductor supply chains.
The move also aligns with political pressure in Washington.
The Trump administration has warned that semiconductor manufacturers could face tariffs if they fail to expand production and research in the US.
US President Donald Trump said on Tuesday that Washington would work something out with South Korea following recent tariff threats, signalling a possible easing of tensions after months of negotiations.
For SK Hynix, building a US AI hub offers both commercial and strategic advantages.
As AI demand tightens global memory supply, the company is betting that closer proximity to customers, partners, and policymakers will help it stay ahead in an increasingly competitive market.
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